Customer-Centric Marketing Strategies: Tools for Building Organizational Performance - Hans-Ruediger Kaufmann - Books - Idea Group,U.S. - 9781466625242 - November 30, 2012
In case cover and title do not match, the title is correct

Hans-Ruediger Kaufmann
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Price
$ 210.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 27 - Jun 8

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

676 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2012
ISBN13 9781466625242
Publishers Idea Group,U.S.
Pages 478
Dimensions 216 × 280 × 36 mm   ·   1.84 kg
Language English  

More by Hans-Ruediger Kaufmann

Show all

See all of Hans-Ruediger Kaufmann ( e.g. Hardcover Book )