Cases on Consumer-Centric Marketing Management - Advances in Marketing, Customer Relationship Management, and E-Services - Vimi Jham - Books - Idea Group,U.S. - 9781466643574 - July 31, 2013
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Vimi Jham
Cases on Consumer-Centric Marketing Management - Advances in Marketing, Customer Relationship Management, and E-Services 1st edition

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"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.

362 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 31, 2013
ISBN13 9781466643574
Publishers Idea Group,U.S.
Pages 362
Dimensions 265 × 348 × 26 mm   ·   861 g
Language English  
Contributor Sandeep Puri
Contributor Vimi Jham

See all of Vimi Jham ( e.g. Hardcover Book )