Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (Research Essentials) - Avinash Kapoor - Books - IGI Global - 9781466644304 - August 31, 2013
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Avinash Kapoor
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (Research Essentials) 1st edition

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Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 31, 2013
ISBN13 9781466644304
Publishers IGI Global
Pages 247
Dimensions 24 × 178 × 254 mm   ·   957 g
Language English  

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