Trends and Innovations in Marketing Information Systems - Advances in Marketing, Customer Relationship Management, and E-Services - - Books - Idea Group,U.S. - 9781466684591 - October 21, 2015
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Trends and Innovations in Marketing Information Systems - Advances in Marketing, Customer Relationship Management, and E-Services

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Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods.

357 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 21, 2015
ISBN13 9781466684591
Publishers Idea Group,U.S.
Pages 454
Dimensions 291 × 227 × 33 mm   ·   1.38 kg
Language English  
Editor Tsiakis, Theodosios