Marketing Concepts and Strategies - Dibb, Sally (Coventry University, UK) - Books - Cengage Learning EMEA - 9781473778580 - January 20, 2023
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Dibb, Sally (Coventry University, UK)
Marketing Concepts and Strategies 9th edition

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The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy.

832 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 20, 2023
ISBN13 9781473778580
Publishers Cengage Learning EMEA
Pages 832
Dimensions 200 × 260 × 34 mm   ·   1.51 kg
Language English  

See all of Dibb, Sally (Coventry University, UK) ( e.g. Paperback Book )