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Who Makes the Franchise?: Essays on Fandom and Wilderness Texts in Popular Media Rhonda Knight
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Who Makes the Franchise?: Essays on Fandom and Wilderness Texts in Popular Media
Rhonda Knight
Explores how fans intervene in the production of mass media. Scholars analyse the negotiations between fan desires for both novelty and familiarity that franchises must maintain in order to achieve critical and commercial success.
277 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 11, 2022 |
| ISBN13 | 9781476684154 |
| Publishers | McFarland & Co Inc |
| Pages | 264 |
| Dimensions | 152 × 229 × 13 mm · 336 g |
| Language | English |
| Editor | Knight, Rhonda |
| Editor | Quist, Donald |
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