The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American Sports - Denis M. Crawford - Books - McFarland & Co Inc - 9781476684321 - February 12, 2021
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Denis M. Crawford
The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American Sports

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One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports.

194 pages, 15 photos

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 12, 2021
ISBN13 9781476684321
Publishers McFarland & Co Inc
Pages 244
Dimensions 224 × 149 × 27 mm   ·   334 g
Language English  

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