The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan - Gennifer Weisenfeld - Books - Duke University Press - 9781478031314 - March 4, 2025
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Gennifer Weisenfeld
The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan

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Through richly illustrated case studies, Weisenfeld tells the story of how modern corporations and consumer capitalism transformed Japan’s visual culture and artistic production across the pre- and postwar periods, revealing how commercial art helped constitute the ideological formations of nation- and empire-building.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 4, 2025
ISBN13 9781478031314
Publishers Duke University Press
Pages 504
Dimensions 157 × 234 × 29 mm   ·   960 g

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