Zuzanna Kruger

The Art of SXO: Placing UX Design Methods into SEO Best Practices - Design Thinking Zuzanna Kruger 1st edition

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It's a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that Front-End Developers and Web Designers need to embrace SXO best practices to ensure websites are not only optimized by metadata, metrics and analytics that SEO provides but also ensure that a website or application is easy-to-use and behaves in a way the user expects because happy users drives higher retention rates and higher revenue which is essential for commercial app creators.

The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. WHAT YOU'LL LEARN: Learn SXO best practices and how it differs from tradition SEOOptimize websites for both search engine bots and users Increase a website's ranking in SERPsHow to improve a website's conversion ratesTo grow revenue from organic trafficWHO IT'S FOR: Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO.