Larraine Segil

Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances Larraine Segil

Publisher Marketing: ?Larraine Segil provided valuable, insightful, and solid ideas by presenting useful diagnostic methods, ideas, tools, and key points for successful alliance development, an essential tool in business survival.? ?Ron Khormaei, Ph. D., Section Manager Personal Printing, Hewlett Packard Company With the factors of accurately measuring an alliance ? productivity, decision making, team performance, new customers, and damage control ? obtaining a precise measurement can be a complex and overwhelming task. Knowing the specific measurement to use at what point in the life cycle of the alliance is critical. Measuring the Value of Partnering offers a system for measuring relationship contributions throughout the alliance, from creation to implementation to termination. Featuring case studies from interviews with key players at IBM, Hewlett-Packard, Starbucks, Staples, Hyundai, and other organizations, author Larraine Segil helps readers develop appropriate metrics and shows how ? and when ? to use these tools accurately, intelligently, and for maximum impact. Timeless and practical, this republication of Measuring the Value of Partnering provides a multitude of tools to help any alliance perform to maximum organizational advantage. Contributor Bio:  Segil, Larraine LARRAINE SEGIL is the author of Intelligent Business Alliances, CEO of Larraine Segil Productions Inc. (Los Angeles), and Partner of The Lared Group. She has presented programs on alliances for senior executives at the California Institute of Technology for fourteen years. Segil is a commentator on alliances and mergers for CNN and a correspondent for many magazines including IT Malaysia. She speaks to over 30,000 executives worldwide annually and has been recognized as the top expert on alliances in digital business by major business publications. Her alliance expertise has also been incorporated into online, Web-based executive education programs, video series, software, comic strips, and other products. She lives in Los Angeles.