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Sales and Revenue Generation in Sport Business David J. Shonk New edition
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Sales and Revenue Generation in Sport Business
David J. Shonk
Equip yourself with practical strategies to boost revenue in the sport industry using a dynamic five-step PRO method. Blending real-world examples, interactive activities, and case studies, this guide sharpens sales skills for diverse revenue streams—from ticketing and media to sponsorships and beyond.
344 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 20, 2021 |
| ISBN13 | 9781492594222 |
| Publishers | Human Kinetics Publishers |
| Pages | 344 |
| Dimensions | 284 × 216 × 25 mm · 942 g |
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