Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Bloomsbury Studies in Contemporary Rhetoric - Craig E. Mattson - Books - Bloomsbury Publishing Plc - 9781498555906 - August 31, 2018
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Craig E. Mattson
Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Bloomsbury Studies in Contemporary Rhetoric

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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

210 pages, 1 Graphs

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 31, 2018
ISBN13 9781498555906
Publishers Bloomsbury Publishing Plc
Pages 210
Dimensions 236 × 159 × 22 mm   ·   470 g
Language English  

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