Political Conversion: Personal Transformation as Strategic Public Communication - Bloomsbury Studies in Political Communication - Don Waisanen - Books - Bloomsbury Publishing Plc - 9781498575720 - April 20, 2018
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Don Waisanen
Political Conversion: Personal Transformation as Strategic Public Communication - Bloomsbury Studies in Political Communication

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This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil–religious persuasion in public discourse, evaluating its features and functions in politics.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 20, 2018
ISBN13 9781498575720
Publishers Bloomsbury Publishing Plc
Pages 256
Dimensions 237 × 161 × 23 mm   ·   538 g
Language English  

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