Celebrity and the American Political Process: Integrated Marketing Communication - Integrated Marketing Communication - Jennifer Brubaker - Books - Bloomsbury Publishing Plc - 9781498579728 - November 10, 2020
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Jennifer Brubaker
Celebrity and the American Political Process: Integrated Marketing Communication - Integrated Marketing Communication

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This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.

138 pages, 10 Halftones, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 10, 2020
ISBN13 9781498579728
Publishers Bloomsbury Publishing Plc
Pages 138
Dimensions 163 × 228 × 14 mm   ·   395 g
Language English  

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