International Marketing - Daniel W. Baack - Books - SAGE Publications Inc - 9781506389226 - December 4, 2018
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International Marketing 2 Revised edition

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Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.


672 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 4, 2018
ISBN13 9781506389226
Publishers SAGE Publications Inc
Pages 672
Dimensions 266 × 199 × 32 mm   ·   1.55 kg
Language English  

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