David a Duryee

Lead to Succeed: the Complete Guide to Starting and Running a Successful Business David a Duryee

Publisher Marketing: This book is written for those that want to start and run a successful business. It describes the steps involved in starting a business and how to write a successful business plan. Success in any business begins with good leadership and the ten most important traits of effective leaders are discussed in detail. One of these traits is a knowledge of basic finance, and techniques for analyzing financial statements are described in lay terms that are easy to understand by a person who does not have a financial background. Twelve key financial ratios for managing your balance sheet, income statement, operating performance and cash flow are addressed in an easy to follow case study. These ratios allow the business owner to quickly and easily determine what, if any, are the areas of the business that need improvement. In addition, strategic planning and financial forecasting are outlined, and techniques for forecasting cash flow is emphasized. Important tips for dealing with your banker and CPA are discussed in detail in order to optimize these relationships. Starting, leading, managing, analyzing, and planning for a successful business are all included in this book that is the result of over thirty years of experience in small business management and consulting by the author. Forms and analysis software are available for easy downloading. This book is a comprehensive management guide, and is must reading for anyone who wants to succeed in business.