Principles of Marketing - Chris Samfilippo - Books - Cognella, Inc - 9781516501113 - August 26, 2016
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Chris Samfilippo
Principles of Marketing

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Based on the premise that successful marketing is equal parts art and science, Principles of Marketing introduces the basics of marketing in a clear, student-friendly way that's comfortable presenting demographic profiles in the same section as examples of clever advertising slogans.

152 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2016
ISBN13 9781516501113
Publishers Cognella, Inc
Pages 152
Dimensions 150 × 220 × 10 mm   ·   312 g
Language English  

See all of Chris Samfilippo ( e.g. Paperback Book and Hardcover Book )