Contemporary Product Development: A Focus on Innovation - Keith Edmund Ferguson - Books - Cognella, Inc - 9781516524464 - November 14, 2019
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Keith Edmund Ferguson
Contemporary Product Development: A Focus on Innovation

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Engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework emphasizes two key practices for innovative product development - speed and creating aura.

464 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 14, 2019
ISBN13 9781516524464
Publishers Cognella, Inc
Pages 464
Dimensions 150 × 220 × 10 mm   ·   870 g
Language English  

See all of Keith Edmund Ferguson ( e.g. Paperback Book and Hardcover Book )