The Business of Marketing Research - Marco Vriens - Books - Cognella, Inc - 9781516542772 - August 18, 2020
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Marco Vriens
The Business of Marketing Research

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Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.

330 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 18, 2020
ISBN13 9781516542772
Publishers Cognella, Inc
Pages 330
Dimensions 254 × 202 × 22 mm   ·   657 g
Language English  

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