Jeff Lerner

Transform Your Business with Strategic Online Marketing Jeff Lerner

* Solutions to online lead generation via FaceBook, Google and LinkedIn...including Done-4-You services. * How to achieve "Expert Media Authority" status as a Professional and Business owner... increasing your market presence and gaining notoriety as an expert in your profession. * Digital Marketing solutions to easily generate new client leads...by optimizing your online presence and managing your online reputation. Small Business Owners need to have the key intellectual tools, processes, and resources on top of good old-fashioned grit and drive. There are a few things businesses often have hanging over them from past marketing efforts that can penalize them according to current standards online. Failure to comply with the current standards can have a dramatic negative impact on how often a business is shown in local searches. Google, Yahoo, Apple & Bing are the places to start. Adding a mobile-ready website and locking it to the listings gives you a fully compliant presence with the search engines. Now it's time to look beyond the search engines to get more traffic and exposure. Examples of shortcomings that can hurt a business's exposure are: 1) having a non-responsive (e.g., mobile and tablet friendly) website linked to the listing; 2) using cheap "mobile site generators" to reshuffle the site's content into a separate mobile-version; 3) letting the phone company generate the website and use tracking phone numbers to track leads; 4) having improper formatting of key elements in the website; 5) having inconsistencies between the website and the directory listing; 6) having too many keywords on the listing; 7) having too few keywords or poor keyword relevance on the listing; and 8) having redundant listings or websites that many businesses don't even know are out there. These are just a few of the dozens of things that limit many businesses' potential online exposure. Allowing your website to be constructed with sub-par or obsolete technology is a major cause of websites that malfunction on any of the hundreds of web-enabled devices (e.g., iPhones, iPads, smartphones, tablets, etc.). This, in turn, reduces market exposure for your website and your search engine listing. In all such cases, you need an advocate that will work hard for you to remedy any such issues!