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Strategic Uses of Social Media for Improved Customer Retention - Advances in Marketing, Customer Relationship Management, and E-services
Strategic Uses of Social Media for Improved Customer Retention - Advances in Marketing, Customer Relationship Management, and E-services
230 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 9, 2016 |
| Original release date | 2017 |
| ISBN13 | 9781522516866 |
| Publishers | IGI Global |
| Pages | 230 |
| Dimensions | 152 × 229 × 19 mm · 789 g |
| Language | English |
| Editor | Abu-shamaa, Rasha |
| Editor | Al-rabayah, Wafaa |
| Editor | Alsmadi, Izzat |
| Editor | Khasawneh, Rawan |