Strategic Marketing Management and Tactics in the Service Industry - Tulika Sood - Books - IGI Global - 9781522524755 - March 20, 2017
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Tulika Sood
Strategic Marketing Management and Tactics in the Service Industry

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Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market.

Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 20, 2017
ISBN13 9781522524755
Publishers IGI Global
Pages 311
Dimensions 152 × 229 × 24 mm   ·   938 g
Language English  

See all of Tulika Sood ( e.g. Hardcover Book )