User Innovation and the Entrepreneurship Phenomenon in the Digital Economy - Advances in Electronic Commerce - - Books - IGI Global - 9781522528265 - October 31, 2017
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User Innovation and the Entrepreneurship Phenomenon in the Digital Economy - Advances in Electronic Commerce

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Presents emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. This volume features coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty.

358 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2017
ISBN13 9781522528265
Publishers IGI Global
Pages 358
Dimensions 291 × 227 × 28 mm   ·   1.17 kg
Language English  
Editor Carvalho, Luisa Cagica
Editor Isaias, Pedro