Exploring the Rise of Fandom in Contemporary Consumer Culture - Advances in Marketing, Customer Relationship Management, and E-Services - - Books - IGI Global - 9781522532200 - October 31, 2017
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Exploring the Rise of Fandom in Contemporary Consumer Culture - Advances in Marketing, Customer Relationship Management, and E-Services

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Offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.

305 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2017
ISBN13 9781522532200
Publishers IGI Global
Pages 305
Dimensions 150 × 220 × 20 mm   ·   1.04 kg
Language English  
Editor Wang, Cheng Lu

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