Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption - - Books - IGI Global - 9781522547570 - March 2, 2018
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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

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Examines the role of social marketing in understanding and changing behaviour regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is aimed at academics, students, and professionals seeking current research in the field.

400 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 2, 2018
ISBN13 9781522547570
Publishers IGI Global
Pages 400
Dimensions 150 × 220 × 20 mm   ·   1.41 kg
Language English  
Editor Bogueva, Diana
Editor Marinova, Dora
Editor Raphaely, Talia

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