Breaking Down Language and Cultural Barriers through Contemporary Global Marketing Strategies - - Books - IGI Global - 9781522569800 - June 14, 2019
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Breaking Down Language and Cultural Barriers through Contemporary Global Marketing Strategies

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Provides both empirical and theoretical research focused on ways that business professionals and organisations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices.

325 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 14, 2019
ISBN13 9781522569800
Publishers IGI Global
Pages 339
Dimensions 226 × 290 × 28 mm   ·   1.16 kg
Language English  
Editor D.B.A., Mehdi Khosrow-Pour,

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