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Leveraging Computer-Mediated Marketing Environments
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Leveraging Computer-Mediated Marketing Environments
Discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments. Additionally, the book examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 25, 2019 |
| Original release date | 2018 |
| ISBN13 | 9781522573449 |
| Publishers | IGI Global |
| Pages | 300 |
| Dimensions | 150 × 220 × 20 mm · 1.43 kg |
| Language | English |
| Editor | Bowen, Gordon |
| Editor | Ozuem, Wilson |
