Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations - - Books - IGI Global - 9781522576174 - January 25, 2019
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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

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Provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The book covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals,.

280 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 25, 2019
ISBN13 9781522576174
Publishers IGI Global
Pages 280
Dimensions 150 × 220 × 20 mm   ·   825 g
Language English  
Editor Dos Santos, Manuel Alonso

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