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Strategic Marketing for Social Enterprises in Developing Nations
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Strategic Marketing for Social Enterprises in Developing Nations
Provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organisational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises.
295 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 29, 2019 |
| ISBN13 | 9781522578598 |
| Publishers | IGI Global |
| Pages | 295 |
| Dimensions | 150 × 220 × 20 mm · 920 g |
| Language | English |
| Editor | Chiweshe, Nigel |
| Editor | Vigar-Ellis, Debbie |
