Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities - Muhammad Sabbir Rahman - Books - IGI Global - 9781522578918 - December 4, 2018
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Muhammad Sabbir Rahman
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

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Provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Coverage includes research on the assessment of SMEs' customer service expectation, listening to customers through qualitative research, and integrated marketing communications for SME environments.

121 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 4, 2018
ISBN13 9781522578918
Publishers IGI Global
Pages 121
Dimensions 150 × 220 × 20 mm   ·   553 g
Language English  

See all of Muhammad Sabbir Rahman ( e.g. Hardcover Book and Paperback Book )