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Exploring the Power of Electronic Word-of-Mouth in the Services Industry
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Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academics, researchers, IT developers, marketers, managers, media specialists, and professionals.
390 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 26, 2019 |
| ISBN13 | 9781522585756 |
| Publishers | IGI Global |
| Pages | 390 |
| Dimensions | 150 × 220 × 20 mm · 1.42 kg |
| Language | English |
| Editor | Kaufmann, Hans Ruediger |
| Editor | Loureiro, Sandra Maria Correia |
