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Positioning and Branding Tourism Destinations for Global Competitiveness
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Positioning and Branding Tourism Destinations for Global Competitiveness
Focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 17, 2018 |
| Original release date | 2019 |
| ISBN13 | 9781522586326 |
| Publishers | IGI Global |
| Dimensions | 150 × 220 × 10 mm · 621 g |
| Language | English |
| Editor | Hanafiah, Mohd Hafiz Mohd |
| Editor | Hashim, Rahmat |
| Editor | Jamaluddin, Mohd Raziff |
