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Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
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Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
Presents research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. Highlighting topics including social media, microfinance, and consumer behaviour, this book is aimed at marketers, managers, professionals, academics, and graduate-level students.
410 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 26, 2019 |
| ISBN13 | 9781522589396 |
| Publishers | IGI Global |
| Pages | 410 |
| Dimensions | 150 × 220 × 20 mm · 1.37 kg |
| Language | English |
| Editor | Saiz-Alvarez, Jose Manuel |
