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Understanding Rivalry and Its Influence on Sports Fans
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Understanding Rivalry and Its Influence on Sports Fans
Discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is anyone studying the rivalry phenomenon in psychology, sociology, political science, sport and entertainment, consumer behaviour, and marketing.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 1, 2019 |
| ISBN13 | 9781522590637 |
| Publishers | IGI Global |
| Dimensions | 150 × 220 × 10 mm · 585 g |
| Language | English |
| Editor | Havard, Cody T. |
