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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The publication examines topics such as branding strategies, social media, and influencer marketing.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 30, 2019 |
| ISBN13 | 9781522597834 |
| Publishers | IGI Global |
| Pages | 267 |
| Dimensions | 262 × 186 × 25 mm · 716 g |
| Language | English |
| Editor | Santos, Jose Duarte |
| Editor | Silva, Oscar Lima |
