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Handbook of Research on Narrative Advertising
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Handbook of Research on Narrative Advertising
Investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, this is a valuable text for business professionals, copywriters, students, and practitioners.
360 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 28, 2019 |
| ISBN13 | 9781522597902 |
| Publishers | IGI Global |
| Pages | 360 |
| Dimensions | 150 × 220 × 20 mm · 1.31 kg |
| Language | English |
| Editor | Yilmaz, Recep |
