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Marketing Communications: Objectives, Strategy, Tactics Rossiter, John R (University of Wollongong, Australia)
Marketing Communications: Objectives, Strategy, Tactics
Rossiter, John R (University of Wollongong, Australia)
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
584 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 4, 2018 |
| ISBN13 | 9781526438652 |
| Publishers | SAGE Publications Ltd |
| Pages | 584 |
| Dimensions | 185 × 240 × 31 mm · 1.14 kg |
| Language | English |