Strategic Social Marketing: For Behaviour and Social Change - French, Jeff (Strategic Social Marketing Ltd, UK) - Books - SAGE Publications Ltd - 9781526446039 - November 22, 2019
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French, Jeff (Strategic Social Marketing Ltd, UK)
Strategic Social Marketing: For Behaviour and Social Change 2 Revised edition

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Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

576 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 22, 2019
ISBN13 9781526446039
Publishers SAGE Publications Ltd
Pages 576
Dimensions 239 × 191 × 43 mm   ·   1.18 kg
Language English  

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