Sustainable Marketing: A Holistic Approach - Mark Peterson - Books - SAGE Publications Ltd - 9781526494634 - May 25, 2021
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Mark Peterson
Sustainable Marketing: A Holistic Approach

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This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

480 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 25, 2021
ISBN13 9781526494634
Publishers SAGE Publications Ltd
Pages 440
Dimensions 233 × 185 × 30 mm   ·   790 g
Language English  

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