Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science - Cluley, Robert (University of Birmingham) - Books - Bristol University Press - 9781529233360 - December 19, 2024
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Cluley, Robert (University of Birmingham)
Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

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This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.

240 pages, No

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 19, 2024
ISBN13 9781529233360
Publishers Bristol University Press
Pages 192
Dimensions 161 × 240 × 17 mm   ·   424 g

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