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Marketing Management: A Customer-Centric Approach Fred Selnes
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Marketing Management: A Customer-Centric Approach
Fred Selnes
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
344 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 3, 2024 |
| ISBN13 | 9781529624250 |
| Publishers | SAGE Publications Ltd |
| Pages | 360 |
| Dimensions | 150 × 220 × 20 mm · 870 g |
| Language | English |
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