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Global Marketing and Advertising: Understanding Cultural Paradoxes Marieke De Mooij 6 Revised edition
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Global Marketing and Advertising: Understanding Cultural Paradoxes
Marieke De Mooij
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
616 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 9, 2021 |
| ISBN13 | 9781529732498 |
| Publishers | SAGE Publications Ltd |
| Pages | 528 |
| Dimensions | 150 × 220 × 20 mm · 1.10 kg |
| Language | English |
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