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Experiential Marketing: Integrated Theory & Strategic Application Rose Leahy
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Experiential Marketing: Integrated Theory & Strategic Application
Rose Leahy
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
272 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 1, 2022 |
| ISBN13 | 9781529742183 |
| Publishers | SAGE Publications Ltd |
| Pages | 232 |
| Dimensions | 241 × 170 × 21 mm · 402 g |
| Language | English |
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