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Business & Marketing Across Cultures Julie Anne Lee
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Business & Marketing Across Cultures
Julie Anne Lee
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.
264 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 24, 2023 |
| ISBN13 | 9781529754384 |
| Publishers | SAGE Publications Ltd |
| Pages | 280 |
| Dimensions | 241 × 193 × 24 mm · 678 g |
| Language | English |
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