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Strategic International Marketing: Theory and Practice Leonidas C. Leonidou
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Strategic International Marketing: Theory and Practice
Leonidas C. Leonidou
A strategic, practice-focused guide to international marketing that combines cutting-edge theory with diagnostic tools, helping students turn global complexity into clear marketing decisions.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| To be released | December 12, 2026 |
| ISBN13 | 9781529768701 |
| Publishers | SAGE Publications Ltd |
| Pages | 504 |
| Dimensions | 150 × 220 × 10 mm · 755 g (Weight (estimated)) |
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