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Applied Marketing Analytics Using R Gokhan Yildirim
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Applied Marketing Analytics Using R
Gokhan Yildirim
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
384 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 22, 2023 |
| ISBN13 | 9781529768732 |
| Publishers | SAGE Publications Ltd |
| Pages | 392 |
| Dimensions | 191 × 239 × 26 mm · 952 g |
| Language | English |
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