Scott McKain

ALL Business is STILL Show Business Scott McKain

In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers?"ALL Business is STILL Show Business" reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. Fifteen years ago, the original "ALL Business is Show Business" offered a groundbreaking look at how to earn standing ovations from customers and employees in a rapidly changing marketplace. In this new "reboot" from the original edition, we realize that in a time where a former reality television star is now President of the United States -- and movies are a significant part of our nation's exports -- this principle has never been more applicable, or critical, for organizational and individual success. This is NOT about "fluff," comedy, or flash. It's a serious business book about a solid business philosophy that can make the difference for you and your organization. You'll learn how the entertainment industry creates a powerful emotional connection with its customers; how they take a product that is not successful and turn it into a blockbuster, how they ensure repeat and referral business -- and how you can do the same. From the author of a book named by several major newspapers -- including the "Miami Herald" -- as one of the "ten best business books of the year," comes new and important insights that will significantly influence and impact you...and your organization. Because, "ALL Business is STILL Show Business!"