Herbert Jenkins

The Rain-Girl (1919) by Herbert Jenkins

Herbert George Jenkins (1876 - 8 June 1923) was a British writer and the owner of the publishing company Herbert Jenkins Ltd, which published many of P. G. Wodehouse's novels. Jenkins' parents came from Norfolk and, according to his obituary in The Times, he was educated at Greyfriars College. He began work as a journalist and then spent some 11 years at The Bodley Head before founding his own publishing house in 1912. He remained unmarried and died at the age of 47, on 8 June 1923 after a six-month-long illness, in Marylebone, London. In 1912 Jenkins founded his own publishing company: Herbert Jenkins Limited. Its offices were in a narrow, 19th-century building with five floors in Duke of York Street, just off Jermyn Street in London. It was a successful business from the start because of Jenkins' unique ability (at the time) to cater for the ever-changing public taste. He also had a good eye for new talent, not being discouraged if a manuscript had been rejected by other publishers. His publicity methods were innovative, too; with arresting advertisements and dust jackets, and a monthly publication called Wireless, which was widely circulated among his readers