Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet - David Rutherford - Books - Wilfrid Laurier University Press - 9781554580316 - December 30, 2007
In case cover and title do not match, the title is correct

David Rutherford
Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet

Price
$ 46.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 27 - Jun 8

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.

155 pages, tables & charts

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 30, 2007
ISBN13 9781554580316
Publishers Wilfrid Laurier University Press
Pages 174
Dimensions 154 × 227 × 11 mm   ·   272 g

More by David Rutherford

Show all

Mere med samme udgiver

See all of David Rutherford ( e.g. Paperback Book )