Tuning Into Mom: Understanding America's Most Powerful Consumer - Michal Clements - Books - Purdue University Press - 9781557535856 - October 15, 2011
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Michal Clements
Tuning Into Mom: Understanding America's Most Powerful Consumer

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Written by two leading marketers, this provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers.

200 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 2011
ISBN13 9781557535856
Publishers Purdue University Press
Pages 185
Dimensions 154 × 233 × 17 mm   ·   461 g

See all of Michal Clements ( e.g. Hardcover Book )